Attitude Theories Essay Example | Topics and Well Written Essays - 500 words - 1

Attitude Theories - Essay Example22). Katz emphasizes that when stead is spoken out in the form of words, it becomes an opinion, which may not always be interpreted in the true spirit because the hour person can not see the fundamental attitude that caused the opinion. For example, if someone says, You look wellnessier than in front. We might not understand if he means to appreciate the other persons health or just make him conscious by calling him fat.Kelman, on the other hand, speaks about opinion change which indirectly causes a modification of the original attitude. Kelman explains the phenomenon of opinion change with respect to three qualitative variables which are compliance, internalization and identification which are essentially a means of complaisant influence on the attitude of the individual.Katz has adopted a functional show up towards the definition of attitude in contrast to Kelman, who has explained how social influence can induce changes in the behavioral con structs of people. Katz has identified two ways in which attitude functions to cause human reaction to the surroundings a rational attitude that induces optimism in human approach towards the analysis of and reaction to the matters and an irrational attitude that misleads people and causes them to respond irrationally landing them in trouble. The functions are those of adjustment, egodefense, value expression and knowledge. (Fones, p. 23). On the other hand, the compliance referred to by Kelman is essentially an acceptance of the propositions of others in a hope to achieve a certain expected outcome. Identification means the modification of attitude in an attempt to make it compatible with that of the group to gain a sense of identity and affiliation with that group. internalisation causes people to accept others opinion because they feel that the proposed opinions reaffirm their basic thoughts and values.Both Katz and Kelman take a leak been quite